H.E. Dato' Sri Najib Tun Razak, Deputy Prime Minister, Malaysia

H.E. Francesco Frangialli Secretary-General, UNWTO

H.E. Datuk Seri Tengku Adnan bin Tengku Mansor, Minister of Tourism, Malaysia

H.E Dato' Ir Lim Siang Chai, Deputy Minister of Tourism, Malaysia

H.E. Dr Suvit Yodmani, Minister of Tourism & Sports, Thailand


Mr Geoffrey Lipman, Asst. Secretary General, UNWTO


Mr Christopher Rodrigues CBE

Chairman, VisitBritain,


Prof. Dr. Amran Hamzah, Course Director, Universiti Teknologi, Malaysia

Datuk Dr Victor Wee, Secretary-General, Ministry of Tourism, Malaysia

Mr Moeketsi Mosola, CEO,

South African Tourism, South Africa

Dato Tony Fernandez, CEO,

Air Asia, Malaysia

Mr James C. Ram, President, Indusa Global, USA Mr Walter Jamieson, Dean, University of Hawaii, USA

Mr Peter De Jong



Mr Jeff Javis, Program Director,

Monash University


Dato' Dr. K. Govindan, Head of Secretariat, National Economic Action Council, PM's Dept, Malaysia

Mr. Reas M Kondraschow, Executive VP,

 Wyndham Hotel Group International, USA

Mr. Wayne Calder General Manager,  Dept of Industry, Tourism and Resources, Australia Mr Anthony Wong, Third Vice-President, ICCA’s International Board of Directors, Netherlands

 Dr Frédéric Dimanche, Director-Center for Tourism Mgt, CERAM Sophia Antipolis, France

Ms King Chi, Au Commissioner of Tourism, Hong Kong Mr. Thies Rheinsberg Director Corporate Development, TUI, Germany

Dr Buruhani Nyenzi, Director, World Climate Programme, World Meteorological Organisation

Mr. Lee Choong Yan, President & COO, Resorts World Bhd, Genting Highlands, Malaysia

H.E. Mr Abdul Hameed Zakariyya, Deputy Minister of Tourism, Maldives

    more ..    

In support of Malaysia’s long term and very successful tourism marketing efforts, the World Tourism Organisation (UNWTO) has decided to organize a 3 –day World Tourism Conference in Kuala Lumpur in collaboration with the Government of Malaysia. This Conference will take place from 4th to 6th June 2007, and will constitute one of the main events of “Visit Malaysia Year 2007” which coincides with the country’s 50th Anniversary of Independence.


This conference aims to uncover the secrets of tourism’s leaders, learning from those destinations and organizations which have been conspicuously successful in tourism planning, development and marketing.


The UNWTO believes that sharing the experience of successful destinations and organizations will help increase total world tourism to the advantage of all, and will also help spread the benefits of tourism to less developed countries, thereby making an important contribution to one of the organisation’s principal goals – poverty alleviation.


Each of the sessions will be followed by a panel discussion in which the ideas presented will be analysed and practical recommendations for action by other destinations will be developed. This Conference will bring together a wide range of reputed world leaders in tourism, high-level policy makers, specialists and experts from both the public and private sectors, to exchange experiences, put forward valuable ideas and provide guidance for future tourism development. It will be of particular interest to National, Regional and Local Tourism Organisations as well as Non-Governmental Organisations and key tourism players in their field of expertise.


H.E. Francesco Frangialli


United Nations World Tourism Organisation

Madrid, Spain

Distinguished Tourism Ministers and Deputies at the World Tourism Conference 2007 in Kuala Lumpur


H.E. Pehin Orang Kaya Setia Pahlawan Dato Seri Setia Dr Haji Ahmad Haji Jumat


H.E. Mr Hamadou Baba


H.E. Mr. Pierre Claver Maganga Moussavou


H.E. Mr Somphang Mongkhonvilay


H.E. Ms Lebohang Nitsinyi


H.E. Datuk Seri Tengku Adnan bin Tengku Mansor


H.E. Dato Ir Donald Lim Siang Chai (Deputy Minister)


H.E. Mr Abdul Hameed Zakariyya (Deputy Minister)


H.E. Mr Mualeia Rosario


H.E. Major General Soe Naing

Papua New Guinea

H.E. Mr Nick Kuman

Solomon Islands

H.E. Mr Bently Samuel Ragosomane


H.E. Mr Joseph Mawal


 H.E. Dr Suvit Yodmani


H.E. Mr Zakhid L. Khakimov


H.E. Mr James Bule


H.E. Mr Nabil Al Fakih


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    World Tourism Conference 2013

    Global Tourism: Gamechangers and Pacesetters

    21-23 October 2013, Melaka, Malaysia


    This is a prestigious networking and strategic event for tourism leaders and captains of the industry. Not to be missed!

    Brought to you by the Ministry of Tourism & Culture, Malaysia and World Tourism Organisation (UNWTO)


    Website: www.WTC2013Malaysia.com






    The Organisers of the World Tourism Conference wishes to express their heartfelt thanks and appreciation to H. E. Ministers of Tourism and Deputies, Heads of Tourism Organisations, Honorary Speakers, Participants, Sponsors, Suppliers and all those who have in one way or another participated and contributed to the success of the Conference.


    Presentation Papers

    (Downloadable in PDF format)

    World Tourism Conference 2007

    Technical Summary

    Mr Tim Bartlett, Anchor Consultant for UNWTO, Spain



    Global Trends in the Travel and Tourism Industry

    Mr. Geoffrey Lipman, Assistant Secretary General, UNWTO



    A Vision for the Tourist Board of the Future

    Mr. Christopher Rodrigues, CBE, Chairman, Visit Britain

    Paper | Slides


    A Vision for Air Transportation in the Future

    Mr. Peter de Jong, CEO, Pacific Asia Travel Association

    Paper | Slides



    Growing Importance of Tourism in National Economies

    Dr Victor Wee, Secretary-General, Ministry of Tourism, Malaysia

    Paper | Slides


    Tourism as a Creative Solution for Environmental Protection

    Mr. Wayne Calder General Manager, Business Development Group, Tourism Division, Department of Industry, Tourism and Resources, Australia on behalf of H.E. Ms. Fran Bailey, Minister for Small Business and Tourism, Australia



    Tourism Strategies to Benefit the Poor

    Mr Moeketsi Mosola Chief Executive Officer, South African Tourism, South Africa

    Paper | Slides


    Sustainable Practices in Developing the Tourism Industry

    Mr Tim Barlett, Anchor Consultant for UNWTO, Spain

    Paper | Slides



    Climate Variability and Change: WMO's initiatives in providing climate services for the tourism sector

    Dr Burhani Nyenzi, Director, World Climate Programme Department, World Meteorological Organisation




    Travel and Tour Operators - Creative Use of Online and Offline Marketing

    Mr Thies Rheinsberg, Corporate Development Director, TUI AG, Germany



    Hotel - Managing Brands, Standing-Out and Becoming a Global Player

    Mr. Reas M Kondraschow, Executive Vice President, International Development, Wyndham Hotel Group International

    Paper | Slides


    Niche Market - Exploiting Your Strength and Specialty to Your Advantage

    Mr. Abdul Hameed Zakariyya, Deputy Minister of Tourism and Civil Aviation, Maldives

    Paper | Slides


    MICE -Tapping the MICE Market for Higher Tourist Yield

    Mr Anthony Wong, Third Vice-President, ICCA’s International Board of Directors, International Congress and Convention Association, Netherlands



    Hosting Signature Events for Anchoring Destinations

    Dr Frederic Dimanche, Director, Centre for Tourism Mgt, CERAM Sophia Antipolis, France

    Paper | Slides


    Rural Homestay to Enhance Tourist Experience

    Prof. Dr. Amran Hamzah, Head, Tourism Planning Research Group (TPRG), Faculty of Built Environment, Universiti Teknologi Malaysia



    Creating a Shopping Paradise

    Ms King-chi Au, Commissioner for Tourism, Economic Development and Labour Bureau, Hong Kong SAR



    Backpackers - The Potential Often Overlooked

    Mr Jeff Jarvis, Program Director, Graduate Tourism Program, Monash University, Australia




    Morocco's "Vision 2010" for Tourism

    Mr Hassan Kacimi, Undersecretary, Ministry of Tourism, Morocco



    Mr Lee Choong Yan, President & Chief Operating Officer,

    Resorts World Berhad, Genting Highlands Group

    Paper | Slides 1 | Slides 2


    The Rise of Low Cost Carriers in Transforming International Travel

    Mr Tony Fernandez, CEO, AirAsia, Malaysia



    E-Tourism Business-Innovative Approaches for Small and Medium Scale Enterprises

    Mr. James C. Ram President Indusa Global



    The Impact of Technology on Tourism

    Oliver Bell, Regional Technology Officer

    Microsoft Asia Pacific


    Session 1


    Sustainable Growth: sharing the expertise of leaders in advocating sustainability in tourism, environmental protection, rural tourism, community involvement and poverty reduction through tourism



    Session 3


    Product Development: featuring leaders in resort development, special interest product, quality improvement and regeneration through tourism



    Session 2


    Marketing: learning from the leaders in destination positioning, e-marketing and the evaluation of marketing efficacy, exploring the successful branding of countries and of commercial companies; and analyzing how to protect the brand when crisis strikes.



    Session 4



    Partnerships: successful recipes for collaborating with other destinations and working with the industry, plus an exploration of how commercial companies (for example budget airlines) can work productively with local and national Governments





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